TFG’s Bash Department is looking for a Brand Marketing Lead who will be based in Parow North, TFG Head Offices.
WE ARE BASH
We are a team of leaders. True owners, humble learners and friends. We’re here to overcome big challenges, build tech solutions for people to enjoy, while doing the best work of our careers, together, as Bash.
This journey requires grit, ambition and teamwork to thrive. We are transforming SA retail for the better; using a stable, secure base as our catalyst for change. We are building on a scale that will test our limits but when we break through, the impact on us and our customers will be profound.
Our Brand Experience Team is focused on building a brand for the future, creating communities and driving creativity. As part of our growing team, you will be responsible for strategising, building, managing, and optimising various projects across categories and in partnership with multiple brands, stakeholders and divisions.
We are looking for an experienced Brand Marketing Lead to join the Bash team. The ideal candidate will be a self-motivated, innovative and results-oriented individual with an ambition to build something remarkable
WHAT YOU’LL DO
- Develop and execute integrated, large-scale omni-channel marketing plans and campaigns that effectively reach target audiences across multiple channels.
- Design and implement brand messaging strategy and content for multiple channels, including digital, in-store, and PR.
- Analyze customer feedback and performance data to identify opportunities to build brand awareness and increase online penetration.
- Partner with internal teams to plan and execute marketing initiatives to improve customer retention.
- Communicate Bash’s vision and mission across various audiences; customers, vendors & shareholders and employees.
- Act as brand guardian for Bash, ensuring all comms are aligned to the creative guidelines.
- Collaborate with cross-functional teams to ensure marketing campaigns are optimised for maximum effectiveness.
- Manage relationships with external vendors and agencies.
- Generate and report on customer and competitive insights to inform decision making.
- Develop relevant brand activations via store events, sponsorships, ambassadors and partnerships.
- Identify new opportunities and perception gaps to drive brand equity & awareness.
WHO YOU ARE:
This job is for you if you have:
- Bachelor’s degree in Marketing, Business, or related field.
- 3+ years of experience in a senior marketing position.
- Proven track record of designing and executing successful large-scale marketing campaigns.
- Excellent project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Highly organized with strong attention to detail and an ability to thrive under pressure.
- Experience working with fashion & lifestyle brands is advantageous.
- Strong verbal and written communication skills.
- Working knowledge of analytics and reporting tools, such as Google Analytics, is preferred.
One or more of the following will help you stand out:
- Experience building core payments solutions working in a fast-paced environment
- Having a keen eye for detail and simplifying complexity
- Enjoy working with a cross-functional team, and have an interest in solving challenges in the fintech space
- Have history of successfully spearheading work of significant innovation and complexity, while developing and leading the strategy
- Be known for delivering high-quality work while keeping your own team productive, fun, and happy!
WHERE YOU’LL BE
Our working model is flexible and digital.We don’t clock watch or mind how or where you work. Our leaders are measured by their outputs and they know where and how they will get the job done.
We give agency and enable remote working, most of the time, for the people who want it. We are intentional about connecting and give you the tools & equipment to enable you to do work that matters. We also believe that doing certain types of work happens best organically which is why we encourage our teams to travel so we can make magic happen face to face. Our offices are a vibe. They are decked out to make collaboration easy and help our team create lasting connections with each other.
BASH BENEFITS: WHAT’S IN IT FOR YOU?
- A seriously smart team of people! We are selective about who joins our team to make sure we’re made up of the best of the best
- Agency: Structures remain flat, accountability wide
- Top $$: The best people, in the right roles, earning at the top tier. Our ethos is about quality and aligning merit and output with the rewards. We believe in reciprocity.
- Saving for your future: Saving is not easy. Taking a chunk monthly for your future is imperative. We provide the fund and support to do just that
- Hackdays: These happen monthly as we push the envelope and give our teams freedom to find the space to do things they have only had time to wonder about
- Quarterly parties: Connection and community is our jam
- Extensive opportunity to learn: Library, blinkist, interest groups and team rotations
- Exclusive shopping discount: Save when you shop across 29 of SAs biggest brands
Source: https://bash.careers/applications/about?gh_jid=4137705101
You are welcome to apply for this vacancy any time of the day and please do not forget to invite friends and family to visit this site thesolutions.co.za and apply.